Content and Marketing
Film Once, Post All Week
One recording session becomes short clips, 30 captions, an 8-slide carousel, and an email. Four formats from one piece of content.
One 5 to 10 minute recording session becomes a full week of content across every channel: short clips for Reels and TikTok, thirty caption variations, an 8-slide carousel, and a newsletter email. The tools are Opus Clip for video repurposing and Claude for all the written copy. Nothing gets recycled. Each format is optimised for its channel. The whole process takes about 90 minutes after the recording.
How to do it
- 1Record a 5 to 10 minute video on one topic relevant to your niche. Phone camera, anywhere, no script needed. Just talk through the topic start to finish
- 2Upload to Opus Clip (around $20/month). It automatically identifies the strongest short-form clips, adds captions, and exports 5 to 10 Reels ready to post
- 3Export the transcript from Opus Clip and paste it into Claude with this prompt: "Turn this into 30 Instagram caption variations, each with a different hook angle: curiosity, social proof, pain point, story, direct claim"
- 4Prompt Claude: "Convert this transcript into an 8-slide carousel. Give me a title and 2 to 3 bullet points per slide. Slide 1 is the hook, slide 8 is the CTA."
- 5Prompt Claude: "Turn this into a 200-word email newsletter section with a subject line, one key insight, and a CTA to book a call"
- 6Schedule everything using Buffer or Later. One 90-minute session covers a full week of content across all channels
Why it works
The bottleneck in content creation is the idea and the first-take performance. Once you have that captured, reformatting is mechanical. You do the creative work once. The distribution scales automatically without starting from scratch every day.
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